What's the Difference between
InBound & Marketing Automation?
Inbound marketing is mainly about attracting visitors to your organization’s website and then converting those visitors into new leads. In other words, inbound marketing’s focus is to feed the top of the funnel by producing a lot of attractive content in the form of blogs, social media, video, podcasts and more.
Marketing automation is more about how an organization profiles and communicates with existing leads, prospects and customers. Marketing automation’s focus is moving people who are already in the funnel, through the funnel. The essence of marketing automation is outbound – segmenting, emailing and interacting via social media.
Successful marketing automation vendors have been amplifying their inbound marketing messaging. HubSpot, which defined the inbound marketing category, has been amplifying its marketing automation messaging.
They are both Critical and Intertwined... In my humble opinion, you will never reach maximum ROI if both are not employed. It is a never ending cycle. A Moving Parade of Sorts... Inbound is 1st and then Marketing Automation picks up and nurtures, grades and moves prospects along the path to revenue generation.
In many ways, marketing automation is more mechanical and analytical than inbound marketing. Inbound marketing is as much of a philosophy as it is a technology. But there are tools, tactics and techniques involved with marketing automation. The philosophical part is summed up by HubSpot’s current tagline, “Create Marketing People Love.” In other words, stop interrupting people and give them reasons to organically venture in your direction.
Inbound Marketing Coaching
Practical Inbound Marketing Strategies for Small Businesses
Inbound Marketing is NOT just for BIG Business anymore… We are here to the Rescue!
Each day more and more small businesses are realizing the effectiveness of inbound marketing in reaching targeted audiences with significant increases in measurable results. Investing time and money on building an inbound marketing strategy can be the difference between an OK year and a BANNER year for your small business.
Traditional Inbound marketing is based on:
Attracting your ideal client by providing relevant, optimized content and distributing it across different online channels.
Converting visitors into qualified leads by offering premium content that encourages them to sign up to receive.
Nurturing these leads by providing the right information at the right time, shortening the sales process and turning these leads into customers.
Delighting your customers with a continuous stream of valuable content to turn them into referral sources.
We like to make it even more Simple! REACH, ENGAGE, CONVERT! Keep it Simple Stewart!
Benefits of Inbound Marketing
Inbound Turns the World into Your Personal Marketplace.
There are many benefits of inbound marketing, especially for small businesses:
You can reach prospects, 24 hours a day, every day. There is no other marketing activity that has extensive reach at minimal costs. Whether your world is global or local, inbound marketing can put your business in front of your customers when they are searching.
You get an incredible amount of visibility that far exceeds your business size or geographic location, enabling you to reach more potential clients. Planned and executed correctly, your online marketing efforts can return a much greater return within a reasonable budget.
We use the Authority Engine Framework when developing a site. We use our own Ultimate Website Checklist on every site we turn out! Capture & Convert is a consistent theme! We do not believe in fishing without a Hook! A strategically developed website and quality content can position your business as an expert resource in your industry, making it easy and convenient for prospects to learn about what you do, how you do it, and how much everyone loves your business!
Generating leads through inbound marketing enables you to build a larger, more qualified prospect list that you could ever do through traditional marketing activities. Much more so than even the ever present Email Marketing Newsletter… Good, but not quite enough!
Before you can reap the benefits of inbound marketing, you need knowledge, a great platform, a plan and someone to help you put it into practice. Structure and Strategy helps you stay the course during Launch!
Are You Ready to get your Business Rocking?
Contact Us Today!