GROW Your Business with Smart On-Page and Local SEO Strategies!
By: David Jamison - Sales Funnel & Traffic Consultant @ MarketingMouseTrap.com
What is LOCAL SEO? All LOCAL companies will grow their business and build more reach by using LOCAL SEO (Search Engine Optimization) tactics. Our Goal here is to clear up the recent belief that SEO is dead with Google’s Algorithm updates. We will try to expose why LOCAL SEO is important and why using LOCAL search methods will facilitate increase your page ranking, calls, clicks and customers.
What is LOCAL SEO? (Search Engine Optimization)
Local SEO is a good method to market your business on-line. It helps businesses promote their product and services to LOCAL customers at the precise time they’re searching for a neighborhood business. LOCAL SEO uses a myriad of mehtods — obtaining your web site hierarchal on search engines like Google, business directories like Yelp, Superpages, Foursquare, Yellowbook, Google My Business listing, Bing Places for Business page, localized content on your web site, on-line reviews and different ways. scores of customers use LOCAL search on a daily basis to seek out the simplest LOCAL businesses in their space. You will be able to facilitate increases and your probabilities of obtaining better searchability and FINDS by these potential customers through LOCAL SEO.
About LOCAL SEO
Local SEO may seem like an old school on-line promotional approach. (It’s not like dropping off brochures on front-porch steps or paying for a poster in a every LOCAL newspaper that will or might not be seen by a possible client that's in-market and curious about your product or services. LOCAL SEO permits you to position your business on search engines and different digital marketing platforms where you’re seen by potential customers — on their terms.
10 Reasons Why LOCAL SEO will help you Attract New Customers
1. LOCAL customers area unit turning to the net to seek out LOCAL businesses — on desktops AND mobile devices
Yes, some individuals still use paper phone books, however most are using the net to seek out data concerning LOCAL businesses. Here are some statistics:
96% of laptop house owners conduct LOCAL searches
46% of all Google searches area unit LOCAL
64% of LOCAL customers use search engines and directories as their main thanks to realize LOCAL business
50% of LOCAL mobile searchers rummage around for business data (like a company’s address or phone number)
A HUGE 78% of LOCAL mobile searches lead to AN offline purchase
Sources: http://searchengineland.com and http://www.business2community.com
2. LOCAL search marketing is extremely targeted and timely
The top reason for LOCAL search is to seek out a selected business. The second commonest reason is to seek out a product or service. Several LOCAL searchers are probing for a selected business’ name, however many that search don’t have a selected business in mind after they begin their hunt. By using LOCAL search ways you'll be able to higher position your business and promote what you have got to supply to LOCAL customers once they’re probing for your style of business. There’s no higher time to attach with a possible client than after they actually need you.
3. Highest conversion levels of all LOCAL advertising channels
Online directories (like Yelp, Citysearch, Foursquare, etc.) show a business’ name, address, telephone number and typically extra data (like a menu or business description.) LOCAL directories dominate the primary page of the many LOCAL search results. LOCAL directory promoting (just one among several LOCAL SEO strategies) includes a higher conversion rate than different additional ancient advertising choices – up to five hundredth conversion on some directories. which means that by obtaining your business accurately listed on as several quality on-line directory sites as you'll be able to, you’ll convert one in a pair of leads into AN actual client.
Local online directories dominate local search results – Use it or lose it
4. Mobile Web Search is Growing Rapidly
More customers use mobile phones or tablets to seek out the simplest LOCAL businesses when on the go. In fact, mobile digital media use within the USA is currently higher at 51% compared to desktop use at 42%. LOCAL SEO covers each laptop and mobile net access that means you never miss out on a possible new client.
Mobile Web Trends
5. HUGE ROI
Unlike traditional advertising (e.g. LOCAL newspapers, leaflets, junk mail, etc.), with LOCAL SEO there's very little wasted exposure. You reach potential customers after they already searched and expressed in-market audience potential. This makes LOCAL SEO the BEST BANG for the BUCK for Local Businesses.
6. 25% of Companies have claimed their Google My Business LOCAL listing
Google My Business is a FREE listing that Google makes accessible for pretty much any business. obtaining listing on Google My Business will facilitate increases and your probabilities of appearance with much HIGHER Visibility in LOCAL search results on Google. Plus there if there are several LOCAL businesses – it is Critical. Jump on it before competitors have found out the importance of on-line LOCAL SEO Promotional Techniques. That leaves the door open for you to start before your competitors wise-up and they get additional exposure. Strike First, Strike Fast – Get the JUMP!
Google My Business Listings
7. Several of the Simplest LOCAL SEO opportunities area FREE (for now!)
It’s FREE to claim your listing on Google My Business, Bing Places for Business and on many different on-line business directories. which means free promotion for your business.
8. Fewer and Fewer Adults Get News from Print Newspapers
Traditional advertising media is declining. In fact, fewer and fewer individuals are reading LOCAL newspapers. Recent figures show some LOCAL newspapers have lost 80% of their audience within the last twenty years. Why? Most are turning to the net for his or her LOCAL news and data concerning LOCAL business.
9. Half of LOCAL shoppers Trust on-line Business Reviews
Word of mouth may be a major source of business and many rely on it for success. But you can be a BETTER LOCAL business. Be a Smarter Marketer and increase your company’s on-line name, raise more customers to post a positive review concerning your business on-line — and attract many new customers as a result.
5 Star Ratings are Critical and Reputation Management is Expensive!
10. LOCAL Customers Trust the Web to Find and Compare reviews concerning Your Business
These days individuals rely on the net to seek out data concerning every type of product and services. If your business isn’t found on LOCAL search results, you’ll miss out on new customers. Implementing a spread of LOCAL SEO ways for your business will assist you and help new customers and information post for future customers to see!
Grow Your Business using LOCAL SEO
These LOCAL Search trends will be an important part of your Mix.
Lastly – what if you are NOT Local? Should you use these Techniques… Of course! You are LOCAL to Someone… Right?
Take Advantage of this Easy to Implement, Low Cost Strategy for your Business Today!
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Also Check out this Article for more Information on SEO and why it is important: