Sales Funnel Build & Services

for: Revilocity.com​

Let's Get Started!

MarketingMouseTrap.com | David.Jamison@MarketingMouseTrap.com | 813-842-0810


Proposal Overview:


Jason - Find the Excel Spreadsheet Below: (towards bottom of page)

< Read Thoroughly >

The Proposal will detail the Funnel Build and you and I can both work on the ACTUAL Funnel Wireframe as it will be part of the Training. It does not have to be included in the Training Time - even though I gave you 24 Hours Included (up to 32 - 4 Hours Weekly over 8 Weeks - No change in pricing Structure. You will see the Funnel Build Proposal with Details and I set it up to be Billed via ThriveCart over 3 Months. *** You will then follow down the Spreadsheet and you will find the Monthly Ongoing Services. The Training is not shown there as I absorbed that time as part of the Discount on the Build. I have more leeway on my Time than on SMO, SEO and other Services as those I am using my Staff and I have a hard fixed cost on those.

The Monthly Services are shown at the Bottom and are Straightforward. I did merge the SMO (Thrive SMO normally $399 Monthly) with the SEO "BEST VALUE" Plan (Normally $799 a Great Deal as it is) and did both at I think $699 (A Savings of $500 Monthly). Plus I have shown the Graphic Design Services that will drive the Content Marketing - couple with the SMO.

Take a look, my Services for Marketing Automation and Ongoing are included as well. I included the services that I feel are Critical for a Launch and are things, considering your Product, cannot be overlooked. I tried to be as Cost Conscious as possible and layered in additional Services Discounts to make it as affordable as possible without losing the Punch!

MMT's Rapid Growth Blueprint
1
Funnel Build
  • The 1st Part of the Spreadsheet is the Full Funnel Build.

I  included Links for you to review and once we get started with the Build we can spend a couple of Hours doing the Wireframe or Layout of the Actual Funnel. This part will be a good exercise and a refinement process for both of us.​

Monthly Services Details | Breakdown

See Excel Spreadsheet for Cost Breakdown​

Dropbox Link Below

Additional Details: The FUNNEL will Essentially be 3 Funnels - I will detail below>

Funnel #1

Funnel #1: Facebook Company Page - Funnel with Lead Ad Form - Opt-in happens via Lead Ad Form. Extracts all Prospects Profile Information (Opt-In Contact goes to ActiveCampaign, DRIP and or GetResponse (or ALL) then 2 things will / or CAN happen (we can discuss + A/B Test). 1st Option is we use ManyChat and ​FeelSocial to drive Facebook Messenger Automation Broadcasts. All of the Communication takes place directly in Facebook. No leaving the Comfort of FB + there is no DISCONNECT that happens from (as an example) Mobile Device Limitation. (Vision, Visuals, Full Sales Process, Payment, Driving & can't complete transaction etc.) *** I would Recommend a Front-End Offer that is some TYPE of Trial so that we can get the PROSPECT in the "indoctrination / ownership" process asap. (more on this later). The FB Messenger Automations as a RULE are pure Messaging Focused. You can still pass a prospect out to Landing Pages to solidify messaging and CLOSE the sale. But the intent is to keep the process FB Internal and use your Facebook Business Page to conduct business. We will build out FB like it is a Website and maybe even have a secondary domain point to the Facebook Page.

Funnel #2

Funnel #2: Continuation from #1 > 2nd thing that can happen from Lead Ad Form is that via LeadTunnel contact is passed to Email Automation. Autoresponder is Triggered (#1 will anyway) and the Rest of the Nurture Sequence is triggered in 1 day increments over a 5 Day Period. This would be more of the Traditional FUNNEL Lead Nurturing Process that will be driven by one of the Marketing Automation Platforms. I am going to let you see the 3 and then we can decide. NOTE: Just to recap on ActiveCampaign. AC is my goto, but they are SUPER particular when it comes to OPT-INs, Un-Subscribes and any sense of SPAM that happens with a LIST. They will lock your account in a flash. So some of the SATURATION Campaigns that we do can create headaches. We can also use Sendlane or other SMTP SES (Simple Email Service) or Transactional Email Account for BLASTS to Warm or Hash files.

This Funnel and all others will have various Landing Pages for each Phase of the Sales Process. I would suggest in the beginning to keep it as SIMPLE as possible and then we can TWEAK and ADD as needed based on RESULTS. Most Funnels will have 3-5 Landing Pages or more depending on process and OTOs. (Front-End and Back-End)

Funnel #3

Funnel #3:  This will be the Straight TRADITIONAL Funnel that is driven by SMO, SEO, Referral and normal Organic Site Traffic or other Social Platforms where we are having them OPT-IN via a Landing Page and trigger the AUTOMATION from the point forth. The Automation will still Follow the "Perfect Funnel Formula" - Very similar to the "INVISIBLE Selling Machine" or TFM Type Funnels. My Goal is to always use 3 Emails vs. 5 as an example unless we are finding that 3 is not effective based on Touch Points. Keep in Mind that with a NEW Product (depending on reception) that Sales Uptake can be SLOW in the beginning and over time and touch the Prospects begin to CONVERT. I am still a big fan of AIDA. Attention, Interest, Desire, Action and that Timing and Circumstance are ALWAYS a BIG Factor with each prospect. Of course we can alter this path with EXCELLENT Psychological Triggering, but there is no TRUE Vulcan Mind-Melds or Voodoo at work here. The Funnel Gurus selling stuff would like you to believe that, but you have been involved in the Sales Process, you know the Realities. Once we have a Good Formula the Rest is Scalability based on acceptable numbers and solid ROI.

< Funnel Assets / Deliverables >

Deliverables:

  • Facebook Page Setup & Customize
  • Facebook Lead Ad Form
  • Create Domain or Sub-Domain for FB (Connect to FB URL)
  • Setup ManyChat + Automations
  • Setup FeelSocial (*) + Automation Sequences (includes Message Copywriting)
  • Setup LeadTunnel + Connect
  • Create 1 Landing Page (JIC) for the Facebook Escapees. :) Using either LeadPages or ThriveThemes LP
  • Setup & Integrate ActiveCampaign or GetResponse
  • Generate FB API + Pixel Tracking
  • Setup ThriveCart Client License ~($50 per Month for Client License)

Deliverables:

All from Funnel #1 +

  • 3+ Landing Pages + Opt-Ins and Engagement Points. (Lead Magnets and other Content Downloads) How Rev. will..... 
  • Full ActiveCampaign Funnel > Perfect Welcome Series Emails (5 Emails) for 1 Vertical (Select - Gym Owners?) Nurture / Conversion Sequences 

Plus+

Visit Interest Segmented Funnel Page Overview

Deliverables:

  • Funnel#3 will be a Complete Custom Designed Funnel based on Strategy

Or just Click the Shake Box above...

>>> FYI: The Deliverable on this Funnel will be similar in terms of Build Volume and Complexity as the VIP Funnel shown in the Overview. FYI - the VIP Funnel is a Real Live High Volume Producing Funnel

< Marketing Tech Stack >

Funnel #1 Stack: (Facebook Funnel)

Facebook

Social / Content Promotion Platform*

ManyChat

FeelSocial or Comparable

LeadTunnel

Drip by LeadPages

LeadPages (External Landing Pages)

ThriveCart - Client License Upgrade* mmt

Funnel #2 Stack: (Hybrid Funnel)

Same as #1 + 

Website (Opt-In forms) <AC,DRIP,GR>

AC,DRIP,GR (One or ALL MAP)

(MAP) Marketing Automation Platform

SES - Simple Email Service > Transactional Email for Initial BLASTS. Purpose: Avoid Blacklisting or Locking on Primary MAP and Domains. + Use alternate Domain (JIC) ADDITIONAL INFO: https://www.emailtooltester.com/en/blog/best-transactional-email-service/

ThriveCart - Client License Upgrade* mmt

Funnel #3 Stack: (Primary Funnel)

Primary Website - Wordpress

Misc. Wordpress Plugins

LeadPages, Thrive or other LP Builder

CHOICE MAP* - We can discuss - If we are using LeadPages - I say DRIP. If not then ActiveCampaign for Primary Use.

Misc. Social & Content Tools - I will create 

KudaniCloud - Social and Content Driver - Provide Access to SMO Team. Even with SMO - need to supplement personally or provide direction

Designrr - Create Great Lead Magnets in a Flash. (or we can use mine) (LowCost)

Headlinr - Create Great Headlines, Sub-Headlines, Email Subject Lines FREE

RiteTag - Find the Best HASHTAGS for Sharing, Viral Content, etc. FREE

ConvertBar - List Building, Boost Sales (ties to ThriveCart), Engage Visitors

ThriveCart - Client License Upgrade* mmt

Demio - Webinar Platform for Social Selling and Events, Promotions, Evergreens

Olark or PushCrew - Support Chat

ZenDesk - Support Desk

Zoom (Zoom.us) - VideoConferencing

Or Skype (I prefer Skype for versatility)


2
Ongoing Monthly Services

The Bottom half of the Proposal is the Monthly Services. These are ALL Critical and you are going to get a TON of Services for a Great Rate. Especially compared to SoCal Digital Marketing Rates. These Services will not kick in until the Funnel Build is Complete.

Monthly Services Details | Breakdown

See Excel Spreadsheet for Cost Breakdown​

Dropbox Link Below 

Marketing Automation Mgmt.

SMO-SEO Plus+ (Combo)

Traffic | Lead-Gen Consulting

FB+ Campaign Oversight

LI SalesBath Campaigns

Site, Funnel, Business Launch Consulting

Content Marketing Assistance

Coaching / Funnel Training

No Charge - Included in Build

Wordpress Support | Maintain

misc. / tbd


Resources for you: (Educational - Various Sources) - I will ADD More this week

  • Funnel Building 101
  • CONTENT Marketing
  • SMO-SEO
  • CONVERSION

Proposal Spreadsheet (Scroll2)

DROPBOX Link to the Spreadsheet (Live Version - Locked)

https://www.dropbox.com/s/ggthxdlltwee3wh/Revilocity%20-%20Excel%20Proposal%20Breakdown%20-%206-24-2017.xlsx?dl=0

We can discuss it all tomorrow and the THRIVECART Invoicing will be Live tomorrow morning at 10 a.m. Eastern Time.

I am looking forward to working with you and feel really good about our Teaming Chemistry! Cheers!

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