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Interest Segmented Funnel Overview

ActiveCampaign Interest Segmented Sales Funnels

ActiveCampaign is one of the most powerful marketing automation tools available, and it is super affordable.

The conditional segmentation functions are light years ahead of any if its competitors. This feature allows you to segment your list exactly how you need so you can get the right message in front of the right people at the right time.

Finally, ActiveCampaign lets you track your site's visitors.

Yes! You can literally see how your subscribers engage with your website and trigger automations based upon what they're looking at!

All these technical features are fine and dandy; however, without the proper strategy... they won't do you much good...

Which is why, in addition to teaching you the ins-and-outs of ActiveCampaign, this course teaches you...

The Interest Driven Sales Funnel Strategy!

This strategy teaches you how to build automations and funnels that mold to your subscribers' particular interests - allowing you to better relate and sell more!

Essentially, it works by "watching" how your subscribers engage with your emails, website, and other content and then triggers automations tailored to them.

We are talking about behavioral marketing.

To sum it up, this course not only teaches you how to properly use ActiveCampaign, but it also teaches you the strategy so you can use this powerful tool to multiply your business... automatically!

What You Will Learn

  • How to create lists & forms, design emails, and build incredible automations with ActiveCampaign so you can multiply your business with marketing automation
  • How to split test campaigns and automations to improve open and click-through-rates
  • How to track the pages your subscribers view, the links they click, the products/services they buy and then how to engage with them based on those activities by applying the appropriate tags
  • Ultimately, how to build an Interest Driven Sales Funnel. A “machine” that automatically gauges your subscribers’ interests so you can better relate and sell more!

The Requirements

  • ActiveCampaign (Lite plan)
  • Interest, Desire, Commitment, Purpose

Curriculum For This Course

Module 1 & 2: Course & ActiveCampaign Intros

  • An overview of ActiveCampaign (AC) and how to pick the right plan for your business
  • How to use the AC dashboard to find exactly what you’re looking for
  • How to install AC site tracking on your site so you can track what pages your subscribers are viewing

Module 3: Tagging

  • What tags are, how they work, how to apply them to your subscribers, and what makes them so powerful
  • Proper tagging protocol so you don’t overwhelm yourself with absurd tags that don’t make any sense

Module 4: Lists

  • How to create lists in AC… should you make one or dozens?
  • Setting up and configuring custom fields to track the information you need like customer addresses, birthdays, etc.
  • How to build custom forms with AC’s form building software. Plus, the little gear icon you’re sure to miss even though it holds access to the most powerful setting
  • How to edit your contacts individually or in bulk

Module 5: Email Builder

  • How to use the AC email builder to design great looking emails that match your brand and impress your subscribers
  • How to use message variables to save tremendous amounts of time
  • How to use conditional blocks so you get the right message, in front of the right people, at the right time

Module 6: Campaigns

  • How to integrate with Zapier to connect your sales funnels to over 750 other applications, making your funnels so powerful they literally take on a life of their own
  • How to setup and split test all elements of your campaign emails (subject & from lines, content) and how to set it up so AC puts your best message in front of the most people
  • How to segment your list based on over 100 variables PLUS using and/or conditional statements to create the precise segments you need

Module 7: Automations

  • An introduction to automation with AC, the many triggers used to start the automations, and the actions used to make the automations do magical things!
  • Basic automation strategy and how to think about the various automations. If you don’t have a solid strategy, you’ll quickly overwhelm your AC account with too many automations
  • Straight Line Automation: Your “classic” autoresponder automation that, you guessed it, goes in a straight line!
  • Lead Magnet Delivery: How to deliver lead magnets to new subscribers
  • Multiple Lead Magnets: How to offer multiple lead magnets and have all your subscribers wind up in the same place
  • Purchase & Upsell Automations: How to trigger automations based on purchase behavior
  • How to properly activate your automations and label them for organization so you don’t waste time later on

Module 8: Advanced Automations

  • Wait Until: One of the most powerful actions when paired with the ACTIVE tag
  • If/Else: A simple action that separates your subscribers based on whatever conditions you deem important
  • Goals: A great way to move people to various stages in your automations based on conditions met or not met
  • Split Tests: How to split test your automations so you know which emails are producing the results you want
  • Webhooks & Zapier: How to connect AC to over 750 other tools so you can send text messages, direct mail, voicemails, and so much more!

Module 9: Interest Segmented / Driven Sales Funnels

  • You will learn how to build funnels and automations that adapt to your subscribers interests, allowing you to better relate and sell more!
  • By the end of this section, this diagram will make sense to you and you'll be able to apply it to your business:

Module 10: Reports

  • How to pull the data you need regarding your email campaigns and automations so you can make informed decisions about what is/isn’t working

Funnel Training (AlaCarte)

ActiveCampaign Training

2 Days - 4 Hours Per Day (Webinar) + 4 - 1 Hour Skype Follow-Ups (Q&A)   + OneMinuteWebinars - Learning Reinforcement Cards, FULL Access to the FUNNEL Lab and a 75% Discount on our PFF Funnel "Starter Template"

GetResponse Training

2 Days - 4 Hours Per Day (Webinar) + 4 - 1 Hour Skype Follow-Ups (Q&A)   + OneMinuteWebinars - Learning Reinforcement Cards, FULL Access to the FUNNEL Lab and a 75% Discount on our PFF Funnel "Starter Template"

ClickFunnels Training

2 Days - 4 Hours Per Day (Webinar) + 4 - 1 Hour Skype Follow-Ups (Q&A)   + OneMinuteWebinars - Learning Reinforcement Cards, FULL Access to the FUNNEL Lab and a 75% Discount on our PFF Funnel "Starter Template"

Drip by LeadPages Training

2 Days - 4 Hours Per Day (Webinar) + 4 - 1 Hour Skype Follow-Ups (Q&A)   + OneMinuteWebinars - Learning Reinforcement Cards, FULL Access to the FUNNEL Lab and a 75% Discount on our PFF Funnel "Starter Template"


Facebook Ads Training

Learn how to use Facebook's Advertising Platform...

to generate More Leads, Prospects & Customers for your business!

Facebook Ads Training

Learn the Facebook Advertising skills you need to get Likes, Subscribers, Prospects & Customers!


2 Days - 4 Hours Per Day (Webinar) + 4 - 1 Hour Skype Follow-Ups (Q&A)  > ------------------------------------------------ This is a Shadowed / Assisted Training with Facebook Blueprint. This is a Great Way to Get Started, have Accountability and Support to get through the Training & Certification

Facebook "Likes" Funnel Training

2 Days - 4 Hours Per Day (Webinar) + 4 - 1 Hour Skype Follow-Ups (Q&A)   + This Training Includes the FB Likes Funnel Template in ActiveCampaign and needed Plugins & Tools to drive the Funnel. Grow your List, Grow your Revenue. FB Rocks!


Take a Look at a LIVE Sample of this Funnel, Get your Done and become an Expert at Driving this Funnel Today!

We can't take Credit for this Funnel, but have used it successfully as an Industry Standard "SWIPE" File... Yes, there is a lot of "borrowing" that happens on the Web.

Remember.. Leaves Clues!


90 Day Launch Plan

A Step by Step Plan to Launch your Funnel and Web Business in 90 Days!


Includes  Detailed 12 Week Calendar that spells out your Daily Tasks, Tools, Processes to insure that your Launch Goal is achieved!

------------------------------------------Even if you don't have a Product, Plan or Process defined! Let this be your Guide!

$29


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