Facebook Ads Resources
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MMT Facebook Ads Resources:Ad Types, Best Use Cases, Installing the Pixel, Retargeting, Messenger Ads & More!
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Facebook Ads Resources
Facebook Ads
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Are you Frustrated with Facebook Ads?
In my networks and the marketing communities that I am involved with Pay-per-click or PPC marketing campaigns is one of the most talked about topics and it almost always starts with “My Facebook Ads are getting worse and worse and they were not good to start with!
What can I do to generate more Leads?“
When I tell you I hear this all the time…
I mean ALL THE TIME! Maybe Daily!
I have ran campaigns of all types, from clients that coach kids to stem cell therapy clinics. Of course some Niches are Easier than others. But the vast majority of advertisers are getting more and more frustrated at the money they are throwing at Facebook Ads with little or nothing to show for it. Don’t get me wrong… I am a strong believer in PPC whether it is Facebook Ads, Google Ads and the rest of the field. But it was this exact TOPIC that got me looking for alternatives for small spend clients. I had always found it easy to do LEAD GENERATION on LinkedIn. But what if I was promoting something that was not B2B Focused or my Client was a B2C Business with a Small Spend Budget?
I aggressively started looking for options and alternate methods.
Before I jump into some of the strategies we have learned and employed for ourselves and clients, let’s 1st go over some of the BIG FAIL Points for Facebook Ads Campaigns and PPC at large. And do keep in mind… We have seen just as many Clients killing it with PPC, but for the small start up or Mom and Pop operation that cannot afford a BIG Experienced PPC Agency (Spends Starting at $3000 or more, Management Fees starting at $1000 + 10 to 15% of Ad Spend makes it super tough for the little guy!
On with the Epic Fails!
Here are 5 of the BIG FAILS I see and read about: (money wasted = reduced profits)
PPC FAIL #1:
Hyper Focused on Cost-Per-Lead or CPL
I know I will always pay more for a quality lead. We have always focused on conversion optimization and leads that convert on our time table and meet our conversion metric projections. But at the end of the day… a campaign that is not profitable is a FAIL!
PPC FAIL #2:
Too Many Keywords or Competing for Keywords that you will not WIN
(see fail #1)
My experience tells me that of all of the KEYWORDS or Keyword Phrases we use that only about 10% of them work or CONVERT for us. So what does that mean. Well without going into the REAL Solution here… It means that we DUMP the other 90% and focus on what works. Simple.
Oh… We do run Search based, content driven PPC Campaigns vs. direct to conversion campaigns. (Clue #1)
PPC FAIL #3:
Low Bids > So this may seem like a CIRCLE Qwerk, but let’s RE-LOOK at #1
So back to CPL, if you have a fixed BID Price and that is not competitive and you are not getting clicks there is nothing to optimize. No Clicks means no metrics and no data to begin evaluating where to start with campaign optimization. You want clicks fast so you can begin making adjustments. Otherwise you are not driving leads and sales and … well you are just pretending to be an Online Marketer. Maybe it is time to fire up the outbound call center again! Arggghhh! Not! Just read on!
PPC FAIL #4:
Bad Landing Pages, Bad Copy and Bad Offers
I am not going to go into too much detail here. If you know this is an issue… fix it. If you have NO IDEA that this may be the culprit… Well you are doomed to fail and often beyond help. Harsh? Maybe, but better Harsh and you get to keep your hard earned money that just throwing it away.
We have seen PPC campaigns that get huge click through and ZERO Conversions. Sometimes it is the offer, sometimes the value conveyance is just not there. It is hard to fix that! Let’s move on. (This is one of the easiest points to fix – call us – we are conversion optimization experts)
PPC FAIL #5:
No Tracking, No Tagging, No Retargeting, No Call Tracking, No…
So many No No’s!
This is one that would require a POST of it’s own in my opinion. It starts with the Planning and Automation Phase. These are amateur mistakes and can be fixed once and become a campaign standard. But whether the cause is NO Marketing Automation Platform (Come On … Some Start at $10 to $15 a Month) No Call Tracking (Learn More about Call Tracking in your Google Ads Account) No Facebook Retargeting (Checkout the FREE Resources Below) This is an area we can help in a BIG Way. Simply Schedule a FREE Consultation. We can point you in the right direction even if you choose not to work with us!
PPC FAIL #6 to 60:
There are WAY Too Many FAILS to Cover here ….
We suggest taking a look at the PAG Formula 1st and then re-evaluate your entire Traffic Strategy! That is what we did! ROI… Way Better! WAY!
WE FOCUS ON THE BIG IMPACT SERVICES THAT HAVE THE HIGHEST IMPACT ON THE BOTTOM LINE
Magnet Audience Growth Method Done-For-You Service
Let us implement PAG or our variant, MAG for you! Stop Struggling … We Can Help!
PAG
Get the PAG Online CourseFor the DIY Type … Get the Course
This course changed how we drive traffic for ourselves and our clients. 5 Star Course!
Social Page SetupSetup & Optimize Facebook… SMO is a Great Plus+ to MAG!
Instagram, Twitter & More. Connect with Automation. Optimize for Search & Social
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Instagram, Twitter & More. Connect with Automation. Optimize for Search & Social
Integration ServicesNeed something connected?
Check Out this Resource… & Costs. Then get back to us! $75 Per 1 Way Integration!
Launching or Refreshing?OurOnline Marketing Pros are ready to get you growing!
BUSINESS FOUNDATION SERVICES
————————————–
PLANNING STRATEGY COACHING
FrameworksDFY Page
Facebook Resources:(External Links)
Facebook Blueprint Certification
Free Facebook Courses
View the Course Selector
Achieve Your Business Goals
Facebook Optimizations
Free Analytics & Reporting Tools
Facebook Ads:
Messenger Ads:
- Messenger
- Getting Started
- Messenger Ads – MobileMonkey
- Messenger Ads – AdEspresso
Pixels & Retargeting:
- Setting up your Pixel
- Retargeting – AdEspresso
- Facebook for Business – YouTube
- Pixel Like a Pro – AdEspresso
*** Facebook Blueprint ***
The Do’s and Don’ts of Facebook Advertising
How to Adhere to Facebook Ad Policy: Landing Pages
Blog Post Resource:
Seven (+1) Ways To Become A Facebook Ads Expert For Next To No Money
From AdEspresso Academy
Facebook Tools:
- AdEspresso Tours
- Connectio – ConnectEplore +
- Datasine – Pomegranate > Images
- RevealBot.com
- AdRoll.com > Next Level Growth!
Facebook Training
FB Retargeting Tools
Skyrocket YourFacebook ads Results.
The Campaign Maker uses our proven 4 step method to create profitable campaigns consistently.
We call it the A.C.O.R method.
” TCM consists of 4 automated tools that were built around the ACOR method to solve
these problems using automation, templates and simple actionable reports. “
Start your 30 Day FREE Trial Now!
Blog Post Resource:
11 Facebook Tools that you must use! To Save Time & Money!
From Neil Patel
Blog Post Resource:
A Beginners Guide to Facebook Insights
From Neil Patel
Read more about Facebook Audience Insights here:Facebook Business Tools > Audience Insights
Resource:
Ready to Scale? Want to stick with Facebook’s Resources?
Audience Network by Facebook
Resource:
7 Ways to Scale your Facebook Ads
By Social Media Examiner
Looking for Facebook & Non-Facebook PPC Tools & Resources?FB Spy, SEO, Google Ads, More? (External Links)
Resource:
PPC Certification Courses
- SEMRush Academy
- WordStream PPC University
- ROI Search Cert. by SpaceBoost
- Opteo Knowledge
Resource:
Facebook Ads Spying Tools
- BigSpy Ads Spy
- AdEspresso
- PowerAdSpy
- Anstrex
- AdVault.io
- AdSpy.com
Online Ad Models
- Which Ads Models are best?
- Note: There are numerous models. Each has it’s own best use cases. Make sure you understand all models before moving forward with your growth strategy.
Resource:
In-Market Leads
Audiences
Other Audience Tools
Audience & Research Tools
Blog Post Resource:
How to grow your business and get a 5-15x return using Facebook Ads
From Slidebean
Blog Post Resource:
How to grow your business and get a 5-15x return using Facebook Ads
From Slidebean
PDF Resource: (From ContentStudio Blog Post)
5 Must Use Facebook Retargeting Strategies to Increase Conversions
From ContentStudio
PDF Resource: (From AdEspresso Blog Post)
Facebook Videos Ads Guide 2019 by AdEspresso!
From AdEspresso
Looking for Facebook Training?There are so many training resources available, it is often hard to decide which one is right for you.We have studied with and been certified by numerous experts. And I could recommend a few.But if you want the Best of the Best… It is a combination of 2 Experts! IMHOPerry Marshall & Keith Krance: Authors of :
The Ultimate Guide to Facebook Advertising3rd EditionPlus they have a ton of FREE Resources and if you need more training…Keith Krance of DominateWebMedia.com has a number of Courses to become Certified.
PERRYMARSHALL.COM MEMBERS AREA
Register for your FREE Account
Great Facebook Training Resources from Perry & Keith Krance
We are not affiliates for the book… Just a Great Resource! Enjoy!
More Recommended Resources:
Trifecta of Ads Intelligence… And there is more where that came from!
Facebook Ads Library
Facebook Transparency
AdEspresso Ads Gallery
AdEspresso University
DM Labs Ads Library
DigitalMarketer.com Lead Magnet
Want More Traffic from Facebook Ads?
Watch Keith Krance’s FREE 3 Part Facebook Ads Training Videos Series
Facebook Ads Training
Video 1 (FREE)From: DominateWebMedia.com
Step 1. Your First 100 Facebook Leads Watch this Video To Discover How To Start Your Facebook Funnel…
Video 1 of 3
3-Part Video Series
Create your own Powerful & Scalable Facebook Marketing Machine…
Each of the videos builds upon the previous… so make sure to watch them
Facebook Ads Training
Video 2 (FREE)From: DominateWebMedia.com
Step 2. The Number One Key Element Taking Campaigns To The Next Level. Miss this and Miss Success with FB …
Video 2 of 3
3-Part Video Series
Create your own Powerful & Scalable Facebook Marketing Machine…
Each of the videos builds upon the previous… so make sure to watch them
Facebook Ads Training
Video 2 (FREE)From: DominateWebMedia.com
Step 3. Maximizing your Facebook Funnel. Scaling your Facebook Ads & Funnel.
Next Level Stuff!
Video 3 of 3
3-Part Video Series
Create your own Powerful & Scalable Facebook Marketing Machine…
Each of the videos builds upon the previous… so make sure to watch them
Facebook Ad Courses
And No we are not partners with them… Just Great Resources!
Facebook Ads Training
Digital Products Training & Certification
DominateWebMedia.com
Private Pilot Facebook Momentum
Digital & Information Products
Facebook Ads Training
Digital Products Training & Certification
DominateWebMedia.com
Private Pilot Facebook Momentum
Local Businesses
Facebook Ads Training
Digital Products Training & Certification
DominateWebMedia.com
Private Pilot Facebook Momentum
Agencies & Consultants
Looking for Google Ads Resources?Visit: https://marketingmousetrap.com/google-ads-resources
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