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Marketing Automation – MarketingMouseTrap.com

Recipe for the Perfect Funnel…

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Recipe for the Perfect Funnel…

Curated from: The 7 Ingredients of every Successful Sales Funnel (The Fletcher Method)

If you’re struggling with all the noise that’s floating around the web related to marketing, you’re going to find this extremely liberating and, not to be weird, but almost soothing.

Steve Jobs once said, “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains”.

Ok, before you shut down your computer combining my name with all sorts of profanity – I’m fully aware that you’ve heard this phrase a million times before, but have you ever actually thought about applying it to your business? If so, have you actually done it? Allowing your mindset to shift to this way of thinking will change everything. I am certain of this because only by refining and taking away elements that didn’t work on my entrepreneurial journey, did I arrive on these simple steps that I’m going to walk you through. That’s how you create a work of art, you don’t add clay or material, you remove things that don’t work to create your masterpiece.

There was a breakthrough moment in my entrepreneurial career (after I quit my day job for the second time) that changed everything. I came to realized that there was one key insight along my long and stressful journey. It’s a concept that you’re probably familiar with but I’d like you to really let it sink it when applying it to your business.  Drum rolls please…

“I started The Fletcher Method after I discovered how many entrepreneurs struggle with the tech overwhelm and information overload associated with trying to launch and scale an online business…”

Curated from The 7 Ingredients of Every Successful Sales Funnel – The Fletcher Method

Want to Read the rest of the Post? …  Click the Button below and it will take you to the Fletcher Method site…

Swim Lane Sales Funnel: 5 Steps to Massive Profitability – The Fletcher Method

Even worse, a lot of business owners try to outsource their funnels because they see it as too complicated or because they don’t have the time. Don’t do this. Never, ever. You must make the time. You must be the architect of your own destiny, this holds true for life and business. You have to drive your strategy. Don’t get me wrong, I love outsourcing. But I outsource tasks, not strategy. Think about it. If you pay some “expert” a handsome price for a “done for you funnel” don’t be surprised if you don’t achieve the results you’re seeking. The reason is simple. The content, execution, excitement, heart, promise and motivation will be lacking. It’s not genuine and your audience can sense it from a mile away. Don’t waste your money.

 

The result of all this noise is a leaky bucket. You put together a funnel and it doesn’t work properly because its taped together. It’s leaking and killing your business.

 

Again, most small business owners struggle because they don’t have all the pieces in place and they’re frustrated. They’re either trying to outsource their funnel or they just don’t know how to construct it effectively. They’re overwhelmed and see this process as way too complicated. So they continue to consume more information and try to add to it instead of take away. Things like, what should I build? What really works? What tools to use? Do I use lead pages or click funnels? Not to mention other issues like, how to format the content itself? What to say in the content? What time to send the content? What do I title my content?

 

A sales funnel represents the very simple steps that your business orchestrates to drive your target audience from strangers to customers. The number of phases or steps may vary based on your business, however the end goal is the same. To do this, you need to have them opt in for something for free, nurture them either to a webinar, workshop or free strategy call and then encourage them to buy one of your products or services. Voila! That’s it.

 

“I started The Fletcher Method after I discovered how many entrepreneurs struggle with the tech overwhelm and information overload associated with trying to launch and scale an online business…”

 

Even worse, a lot of business owners try to outsource their funnels because they see it as too complicated or because they don’t have the time. Don’t do this. Never, ever. You must make the time. You must be the architect of your own destiny, this holds true for life and business. You have to drive your strategy. Don’t get me wrong, I love outsourcing. But I outsource tasks, not strategy. Think about it. If you pay some “expert” a handsome price for a “done for you funnel” don’t be surprised if you don’t achieve the results you’re seeking. The reason is simple. The content, execution, excitement, heart, promise and motivation will be lacking. It’s not genuine and your audience can sense it from a mile away. Don’t waste your money.

 

The result of all this noise is a leaky bucket. You put together a funnel and it doesn’t work properly because its taped together. It’s leaking and killing your business.

 

Again, most small business owners struggle because they don’t have all the pieces in place and they’re frustrated. They’re either trying to outsource their funnel or they just don’t know how to construct it effectively. They’re overwhelmed and see this process as way too complicated. So they continue to consume more information and try to add to it instead of take away. Things like, what should I build? What really works? What tools to use? Do I use lead pages or click funnels? Not to mention other issues like, how to format the content itself? What to say in the content? What time to send the content? What do I title my content?

 

A sales funnel represents the very simple steps that your business orchestrates to drive your target audience from strangers to customers. The number of phases or steps may vary based on your business, however the end goal is the same. To do this, you need to have them opt in for something for free, nurture them either to a webinar, workshop or free strategy call and then encourage them to buy one of your products or services. Voila! That’s it.

 

“I started The Fletcher Method after I discovered how many entrepreneurs struggle with the tech overwhelm and information overload associated with trying to launch and scale an online business…”