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Swim Lane Sales Funnel: 5 Steps to Massive Profitability – The Fletcher Method – MarketingMouseTrap.com

Swim Lane Sales Funnel: 5 Steps to Massive Profitability – The Fletcher Method

Even worse, a lot of business owners try to outsource their funnels because they see it as too complicated or because they don’t have the time. Don’t do this. Never, ever. You must make the time. You must be the architect of your own destiny, this holds true for life and business. You have to drive your strategy. Don’t get me wrong, I love outsourcing. But I outsource tasks, not strategy. Think about it. If you pay some “expert” a handsome price for a “done for you funnel” don’t be surprised if you don’t achieve the results you’re seeking. The reason is simple. The content, execution, excitement, heart, promise and motivation will be lacking. It’s not genuine and your audience can sense it from a mile away. Don’t waste your money.

 

The result of all this noise is a leaky bucket. You put together a funnel and it doesn’t work properly because its taped together. It’s leaking and killing your business.

 

Again, most small business owners struggle because they don’t have all the pieces in place and they’re frustrated. They’re either trying to outsource their funnel or they just don’t know how to construct it effectively. They’re overwhelmed and see this process as way too complicated. So they continue to consume more information and try to add to it instead of take away. Things like, what should I build? What really works? What tools to use? Do I use lead pages or click funnels? Not to mention other issues like, how to format the content itself? What to say in the content? What time to send the content? What do I title my content?

 

A sales funnel represents the very simple steps that your business orchestrates to drive your target audience from strangers to customers. The number of phases or steps may vary based on your business, however the end goal is the same. To do this, you need to have them opt in for something for free, nurture them either to a webinar, workshop or free strategy call and then encourage them to buy one of your products or services. Voila! That’s it.

 

“I started The Fletcher Method after I discovered how many entrepreneurs struggle with the tech overwhelm and information overload associated with trying to launch and scale an online business…”

 

Even worse, a lot of business owners try to outsource their funnels because they see it as too complicated or because they don’t have the time. Don’t do this. Never, ever. You must make the time. You must be the architect of your own destiny, this holds true for life and business. You have to drive your strategy. Don’t get me wrong, I love outsourcing. But I outsource tasks, not strategy. Think about it. If you pay some “expert” a handsome price for a “done for you funnel” don’t be surprised if you don’t achieve the results you’re seeking. The reason is simple. The content, execution, excitement, heart, promise and motivation will be lacking. It’s not genuine and your audience can sense it from a mile away. Don’t waste your money.

 

The result of all this noise is a leaky bucket. You put together a funnel and it doesn’t work properly because its taped together. It’s leaking and killing your business.

 

Again, most small business owners struggle because they don’t have all the pieces in place and they’re frustrated. They’re either trying to outsource their funnel or they just don’t know how to construct it effectively. They’re overwhelmed and see this process as way too complicated. So they continue to consume more information and try to add to it instead of take away. Things like, what should I build? What really works? What tools to use? Do I use lead pages or click funnels? Not to mention other issues like, how to format the content itself? What to say in the content? What time to send the content? What do I title my content?

 

A sales funnel represents the very simple steps that your business orchestrates to drive your target audience from strangers to customers. The number of phases or steps may vary based on your business, however the end goal is the same. To do this, you need to have them opt in for something for free, nurture them either to a webinar, workshop or free strategy call and then encourage them to buy one of your products or services. Voila! That’s it.

 

“I started The Fletcher Method after I discovered how many entrepreneurs struggle with the tech overwhelm and information overload associated with trying to launch and scale an online business…”