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A Summary of what we do as a Funnel Marketing Company:
We are a Boutique Digital Marketing Agency that Specializes in Conversion Focused Web Strategies. We believe that a Quality List of Active Subscribers is the Foundation of a Profitable Web Presence. Even with the changes in Google's Algorithm's we still believe that LIST Building is Paramount. We also believe that SEO is not Dead, just different. We focus on On-Page SEO and Optimization and use tools like SEOPressor and SPYFU.com to optimize our Site and our Clients sites. At the Core we a huge proponents of Sales Funnel Development and this is the Engine that drives your Web Presence. We develop highly detailed Sales Funnel Blueprints or Funnel Diagrams and educate our client on how the Funnel is their Foundation. Fill the FUNNEL with Quality Traffic from Facebook, InstaGram, Twitter, Pinterest and Google Adwords for our B2C Clients and LinkedIn for our B2C Clients. Often we do have some overlap between B2C and B2B Funnel Development. Our Lead Generation or Traffic Generation is often supplemented with In-Market Leads or Audiences and we are currently building Pre-Loaded Funnels using In-Market Leads. The Marketing Automation Platforms we use range from ActiveCampaign, DRIP, GetResponse along with others and we use a variety of Landing Page Builders including LeadPages, ClickFunnels, InstaSuites as well as falling back on the Landing Pages within Thrive Themes that we are highly committed to. We have used OptimizePress, but with our other tools we have moved away from that Theme and Platform. We do like and use Clickfunnels but we do not use Actionetics, as we feel that there are superior Marketing Automation and Email Marketing Platforms that are simply better. We use ThriveCart for our Hosted E-Commerce Solution and it also drives much of our Affiliate Marketing Programs.
The other Elements of Online Marketing that we feel are critical are Membership Site Development and Optimization using WordPress as the Foundational CMS and then leverage WordPress Plugins for the Member Management element. We do use other Hosted Member Solutions as well. SEO and Local SEO are key parts of our Strategy and we do use On-Page and Off-Page SEO with a Focus on SMO or Social Media Optimization to enhance our Organic Traffic Generation. Search Engine Optimization is still alive and kicking it is just different. We are huge fans of Content Marketing and SMO and feel that this is the Best Digital Marketing Spend available to Small Businesses. We do Social Media Marketing as well and our GoTo Platform is Facebook. We are experts at Facebook Ad Campaign Creation as well as Audience Targeting. There are platforms that we use to make this process easier. Adroll, AdEspresso and Perfect Audience are a few that we use. There are so many moving parts within the Digital Marketing and Funnel Marketing realm it is hard to pinpoint all of the pieces of the puzzle. We have created our own Marketing Dashboard on the backside of our site to assemble all of our tools into Logical Categories based on our Project Processes and Workflows.
The Part that often gets overlooked by many Marketers and Marketing Firms is the Analytics and Metrics. It is so easy to get caught up in driving the campaign that you fail to analyze the results, test a/b options and really get the most out of your digital marketing efforts. Our Motto and Company Slogan is Create, Test, Learn, Grow. Those are the 4 Buckets or compartments that all of what we do falls within. It is almost impossible for us to detail each part as each new client and project are different. Even when we have multiple clients within 1 Niche or Industry there are distinct differences in the Campaigns based on Client Goals, Preferences and Pet Products.
We use our own Proprietary Project Plan called the 90 Day Launch Plan. We often get Projects completed in 4 to 6 weeks, but for a New Online Business Launch we allocate the 90 Days or 12 Weeks to run our Projects so nothing gets overlooked or missed. If you are interested in our 90 Day Launch Plan Project Framework please let us know. We can make that available to our Clients and Fans for a small fee.
Visit our Digital Marketing Glossary here:
What to do to make your Homepage "Conversion Optimized"...